App Store Revenue Calculator
Estimate your mobile app revenue from downloads, in-app purchases, and subscriptions after platform fees.
* All calculations are approximate.
How App Store Revenue Calculator Works?
Estimate your mobile app revenue from downloads, in-app purchases, and subscriptions after platform fees.
Enter your expected monthly downloads to establish the user acquisition volume.
Set the conversion rate, which represents the percentage of users who make a purchase (app price or in-app purchase).
Input your app price (if paid) and the average revenue per paying user from in-app purchases.
Set the platform commission percentage (typically 30%, or 15% for small businesses under $1M/year).
The calculator computes gross revenue from all paying users, deducts the platform fee, and shows your net revenue along with per-download metrics.
Formula Used
Paying Users = Monthly Downloads x (Conversion Rate / 100); Gross Revenue = (Paying Users x In-App ARPU) + (Downloads x App Price); Platform Fee = Gross Revenue x (Commission / 100); Net Revenue = Gross Revenue - Platform Fee
Apple and Google both offer Small Business Programs that reduce commission from 30% to 15% for developers earning under $1 million per year. Factor this in when projecting your costs.
Important — Read Before You Decide
- Apple and Google take a 30% commission on all sales, reduced to 15% for developers earning under $1M/year through their small business programs.
- Conversion rates for free-to-paid in freemium apps are typically 2–5%, with top-performing apps reaching up to 10%.
- In-app purchases drive the majority of revenue for freemium apps, far exceeding upfront app sales.
- App store optimization (ASO) directly affects your download numbers and organic discovery.
- Ratings and reviews significantly impact conversion rates — apps below 4 stars see steep download declines.
- Subscription-based models provide more predictable and sustainable revenue compared to one-time purchases.
What Happens If You Ignore These?
- High platform fees (up to 30%) significantly reduce your effective margins on every sale.
- Low conversion rates make freemium models challenging without a large and growing user base.
- Not optimizing your app store listing reduces visibility and organic downloads substantially.
- Ignoring user retention means high acquisition costs are wasted on users who quickly churn.
Smart Tips
- Qualify for the small business program to pay only 15% commission instead of 30%.
- A/B test your pricing and paywall placement to optimize conversion rates.
- Focus on user retention over new user acquisition for more sustainable revenue growth.
- Optimize your app store listing with keywords, screenshots, and compelling descriptions for better conversions.
- Implement subscription tiers to capture different willingness-to-pay levels across your user base.
Frequently Asked Questions
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