Customer Lifetime Value Calculator
Calculate the total revenue and profit a customer generates over their entire relationship with your business.
₹
times/year
Years
%
* All calculations are approximate.
Important — Read Before You Decide
- LTV estimates assume customer behavior remains consistent
- Discount rates should be applied for long time horizons
- Churn rate dramatically affects actual LTV
- Different customer segments have vastly different LTVs
- Cross-selling and upselling can increase LTV significantly
- Customer acquisition quality affects average LTV
- LTV calculations should be updated as business metrics change
What Happens If You Ignore These?
- Overestimating LTV leads to overspending on acquisition
- Ignoring churn inflates lifetime value projections
- Not segmenting customers hides your most valuable cohorts
- Low LTV with high CAC creates an unsustainable business model
- Failing to invest in retention reduces actual LTV
Smart Tips
- Segment LTV by customer cohort for better accuracy
- Increase LTV by improving retention and reducing churn
- Compare LTV to CAC — aim for 3:1 ratio minimum
- Use LTV to determine maximum acceptable acquisition cost
- Invest in customer success to extend customer lifespan
Frequently Asked Questions
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